Adrenaline’s Trade‑Show Triumph: Interactive Archetype Quiz, Powered by MeetingPulse, Drives Lead Generation at the Financial Brand Forum
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Adrenaline is a brand-experience company serving the financial services industry. Their team of strategists, designers and retail banking specialists helps banks and credit unions across North America “position, design, build and implement change” to grow their business. Adrenaline is an end-to-end brand-experience company that delivers people-first brand and retail experiences across digital and physical channels and provides multidisciplinary expertise in brand strategy, marketing, branch-network design, retail analytics and experiential retail. Because their clients are leaders in the highly competitive banking sector, Adrenaline must create unique brand engagements to stand out at industry events.
The result of this strategy was the Hero or Visionary? Discover Your Leadership Archetype experience, a five-question quiz designed to reveal participants’ leadership archetypes and spark deeper conversations about the role of archetypes in bank and credit union branding.
The trade show booth leads experience was built around the five-question archetype engagement quiz with four possible leadership archetypes: Visionary, Mentor, Hero and Advocate. Each question asked attendees to choose an option that best described their personality.
Example questions and answer choices included:
Quiz Question
Answer Choices
“My character alter-ego is…”
Willy Wonka, Yoda, Simba or Robin Hood.
“I approach an important goal by…”
Thinking big-picture, empowering my team, rolling up my sleeves or looking for win-win partnerships.
“My superpower is…”
Idea generation, listening, determination or compassion.
Participants could take the quiz on iPads located in the booth or by scanning a QR code with their mobile devices. After selecting answers, each participant received a personalized archetype result − for example, “Visionary” or “Hero” − along with a short description and a shareable badge ribbon they could wear at the event. The results email reinforced the theme by noting that “leading brands are aligned with their true identity” and encouraged participants to think about their organization’s brand archetype.
Adrenaline built the quiz using the MeetingPulse trade show engagement platform. Several MeetingPulse features were essential to delivering the experience:
The interactive quiz proved to be a powerful way to engage trade show booth attendees. According to Adrenaline’s post-event report, the results among participants were roughly 48% Visionary, 24% Mentor, 18% Hero and 10% Advocate. Because participants provided their email addresses to receive personalized results, the experience generated qualified leads. After the forum, Adrenaline sent follow-up emails tailored to each archetype and shared the aggregate data on social media.
Beyond immediate lead capture, the quiz sparked meaningful conversations. Attendees often returned to the booth to discuss their results or to take photos with their archetype ribbon. Many posted on social media using the event hashtag, extending the reach of Adrenaline’s brand. The ability to segment data by archetype and role meant Adrenaline could later analyze which types of financial institutions were most aligned with each leadership persona, informing future marketing and product-development strategies.
Adrenaline’s success illustrates how MeetingPulse empowers brand-experience companies to create interactive, data-driven engagements. The platform’s custom data segmentation ensured each participant saw a personalized message and allowed Adrenaline to analyze archetype distribution. Its survey, polling and quiz modules delivered an engaging experience that captured attendee attention and made it easy to collect essential leads. Finally, MeetingPulse’s conditional routing and group-specific messaging made it possible to tailor follow-up communications and demonstrate the company’s thought leadership.
For a brand-experience company like Adrenaline, which serves financial institutions seeking to differentiate themselves, leveraging a personalized, shareable booth experience aligned perfectly with the company’s mission: helping organizations discover and express their identity. The MeetingPulse platform not only provided entertainment and experiences for attendees but also provided Adrenaline with valuable data and new leads and client relationships—proof that meaningful engagement is a true differentiator.
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