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Add high engagement to any virtual meeting or event at a moment’s notice - for 12 or 1200 attendees

The Challenge

Global streaming platform Ikonik got a last-minute request from a client, a large medical foundation, to change the client’s in-person event to a fully virtual one. And the foundation still wanted seamless engagement from participants.

The foundation wanted more than just a video call. They wanted full participation and inclusivity, psychological safety, a democracy, and a meritocracy – all in one place.

So Ikonik needed to provide their client with compelling ways to increase interaction among the event participants.


  • Private labeling for Ikonik
  • Client need to use their own video
  • Highly intuitive for non-technical viewers and moderators
  • Robust, proven solution, with a reliable, well-documented API that could easily be incorporated into the customer’s event site and included all the required features in a single solution.

The Solution

Leveraging MeetingPulse’s interactive technology with Ikonik’s personal video assets, the event engaged 1200 virtual global viewers on one platform. Ikonik was able to create an event that included their own branding and the foundation’s video while encouraging honest participation.

Implementation of Strategy

The flexibility and ease of the tool allowed the client to develop content right up to the evening before the event. The event URL was placed into an iframe, and the API was integrated to pass user information for better audience interaction and post-event reporting. The Photos feature was used to create a user-generated photo wall on the event site. The Ideas module allowed attendees to share resources with one another throughout the event.

Finally, the Schedule module allowed Ikonik to streamline event site development and adapt to last-minute schedule changes easily.

Ikonik chose several key MeetingPulse solutions:

Ikonik took advantage of several features on the MeetingPulse platform:

  • In the main digital “lobby”
  • On session pages
  • In virtual waiting rooms

  • Better audience interaction
  • Post-event reporting
  • Use of iframe
  • Fun pop-up polls
  • Trivia/Quizzes
  • Post-event surveys

  • Live moderated Q&A during panels
  • Upvoting on questions submitted to prioritize the most important
  • Anonymous posting to encourage more people to ask more powerful questions
  • Streamline event site development
  • Adapt to last-minute schedule changes
  • Maintain an organized activities schedule


The client was thrilled that the event side was “launched and ready for production with ample time to spare.” MeetingPulse was able to create an engaging virtual experience for all attendees. The most effective tool utilized for engagement was the Q&A feature. The event producer said:

“The standout MVP was the ability for the attendee to toggle between posting and commenting anonymously or identified. This encouraged honest participation especially in Q&A around sensitive topics.”

MeetingPulse played a critical role not only in meeting the tight virtual event platform development requirement, but also in promoting attendee participation, interaction, and engagement.

Trusted by leading global corporations

“Easy to setup, lots of features and amazing attendee experience.”