Global streaming platform Ikonik got a last-minute request from a client, a large medical foundation, to change the client’s in-person event to a fully virtual one. And the foundation still wanted seamless engagement from participants.
The foundation wanted more than just a video call. They wanted full participation and inclusivity, psychological safety, a democracy, and a meritocracy – all in one place.
So Ikonik needed to provide their client with compelling ways to increase interaction among the event participants.
Leveraging MeetingPulse’s interactive technology with Ikonik’s personal video assets, the event engaged 1200 virtual global viewers on one platform. Ikonik was able to create an event that included their own branding and the foundation’s video while encouraging honest participation.
Implementation of Strategy
The flexibility and ease of the tool allowed the client to develop content right up to the evening before the event. The event URL was placed into an iframe, and the API was integrated to pass user information for better audience interaction and post-event reporting. The Photos feature was used to create a user-generated photo wall on the event site. The Ideas module allowed attendees to share resources with one another throughout the event.
Finally, the Schedule module allowed Ikonik to streamline event site development and adapt to last-minute schedule changes easily.
The client was thrilled that the event side was “launched and ready for production with ample time to spare.” MeetingPulse was able to create an engaging virtual experience for all attendees. The most effective tool utilized for engagement was the Q&A feature. The event producer said:
“The standout MVP was the ability for the attendee to toggle between posting and commenting anonymously or identified. This encouraged honest participation especially in Q&A around sensitive topics.”
MeetingPulse played a critical role not only in meeting the tight virtual event platform development requirement, but also in promoting attendee participation, interaction, and engagement.
“Easy to setup, lots of features and amazing attendee experience.”