AdrenalineX’s Trade‑Show Triumph: Interactive Archetype Quiz, Powered by MeetingPulse, Drives Lead Generation at the Financial Brand Forum
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AdrenalineX is a brand‑experience company serving the financial‑services industry. Its team of strategists, designers and digital specialists helps banks and credit unions across the U.S. and Canada “position, design, build and implement change” to grow their business. AdrenalineX describes itself as an end‑to‑end brand‑experience company that delivers people‑first brand and retail experiences across digital and physical channels and provides multidisciplinary expertise in brand strategy, marketing, branch-network design, retail analytics and experiential retail.
Because its clients are leaders in the highly competitive banking sector, AdrenalineX must create unique brand engagements to stand out at industry events. The Financial Brand Forum is their seminal event for the year, where they require exemplary brand exposure and the ability to gather leads.
Leveraging MeetingPulse’s interactive technology with Ikonik’s personal video assets, the event engaged 1200 virtual global viewers on one platform. Ikonik was able to create an event that included their own branding and the foundation’s video while encouraging honest participation.
The flexibility and ease of the tool allowed the client to develop content right up to the evening before the event. The event URL was placed into an iframe, and the API was integrated to pass user information for better audience interaction and post-event reporting. The Photos feature was used to create a user-generated photo wall on the event site. The Ideas module allowed attendees to share resources with one another throughout the event.
Finally, the Schedule module allowed Ikonik to streamline event site development and adapt to last-minute schedule changes easily.
The client was thrilled that the event side was “launched and ready for production with ample time to spare.” MeetingPulse was able to create an engaging virtual experience for all attendees. The most effective tool utilized for engagement was the Q&A feature. The event producer said:
“The standout MVP was the ability for the attendee to toggle between posting and commenting anonymously or identified. This encouraged honest participation especially in Q&A around sensitive topics.”
MeetingPulse played a critical role not only in meeting the tight virtual event platform development requirement, but also in promoting attendee participation, interaction, and engagement.
“Easy to setup, lots of features and amazing attendee experience.”
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